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Independent Consultant - San Francisco                                              2012 – 2013

  • Supporting ad services companies in developing publisher acquisition strategies
  • Advising independent digital properties (Boing Boing, Amazing Ribs) in revenue optimization and operations


Federated Media Publishing - San Francisco                                    2006 – 2012

Senior Director – Business Development

  • Prospected, negotiated & managed exclusive / non-exclusive publisher relationships in the Technology, Business, Entertainment, and Food Verticals
  • Worked with sales, marketing and product to drive $35MM in annual revenue across 100+ independent properties
  • Worked closely with publishers to develop native campaign executions
  • Negotiated complex agreements with large publishers (Zagat, ReadWriteWeb, Imgur, VentureBeat, Twitpic)
  • Consistently hit quarterly acquisition targets
  • Vetted publisher service vendors in mobile, video, and web technologies
  • Oversaw DailyBuzz Tech website hub, including editorial
  • Managed corporate 3rd party network, exchange and sales relationships
  • Managed team of 2


Manager/Director – Channel Strategy & Development

  • Developed channel (non-direct) revenue stream into a $5MM annual business. Included standard media, RSS, data, video and mobile
  • Managed P&L for the Channels Business Unit
  • Sold direct to performance advertisers and agencies (ING, Microsoft, Patron)
  • Developed standardized media products, built rate card & set pricing
  • Built and managed network of international 3rd party sales representatives
  • Vetted technology vendors in mobile, video, ad operations and services
  • Surpassed quarterly revenue goals repeatedly
  • Provided sales training for audience based products
  • Managed team of 2


Account Executive

  • Quota bearing rep selling standard and custom online advertising campaigns to agency and direct clients (Ask, Goodby, Panasonic)
  • Worked with publishers to develop native campaign executions
  • Habitually exceeded sales quotas and led sales in first year ($1MM+)
  • Developed sales collateral and reporting dashboards for both management and clients
  • Flighted campaigns and reported results to clients
  • Implemented use of Salesforce across the company

Mediasmith                                                                                                                 2005

Media Supervisor

  • Developed multimillion-dollar media strategies for B2B and B2C clients (Napster, Netsuite, National Geographic Channel, Dish Network)
  • Supervised 2 person buying / trafficking team responsible for multimillion-dollar billings


Xoom – San Francisco                                                                        2004 – 2005

Marketing Manager

  • Managed consumer marketing for North & South America for international money transfer service. Used online, print, radio & events to market to reach expat communities in the US, Europe & Japan
  • Built successful global online customer acquisition program utilizing SEM, SEO and affiliate marketing. Reduced acquisition costs by 40%
  • Managed creative resources


Monster / Military.com – San Francisco                                           2003 – 2004

Senior Marketing Manager

  • Grew lead acquisition program 240% while maintaining better than 50% margins
  • Managed $1.2MM media budget driving over $3MM in annual revenue
  • Negotiated CPA, CPC, CPL and CPM media buys with major portals, networks and email providers
  • Built a profitable search engine marketing and optimization program
  • Constructed a successful affiliate program
  • Managed creative resources


Independent Consultant – San Francisco                                           2001 – 2003

  • Developed online acquisition programs including email, SEO, SEM and Affiliate programs for startups and SMBs


Cybergold/MySpace – Oakland                                                          1999 – 2001

Marketing Manager

  • Planned & executed multimillion-dollar corporate branding budget using online & traditional media
  • Managed implementation of DoubleClick ad trafficking system and an enterprise web analysis software package


Williams-Sonoma – San Francisco                                                                1996 – 1998

Marketing Associate

  • Managed the budgeting, printing and mailing of 4,000,000+ Williams-Sonoma, Pottery Barn, and Hold Everything catalogs each month
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